The Hidden Costs of Data Silos: Why Your Business Growth is at Risk
In the world of data management, silos refer to isolated pockets of data that cannot easily be accessed or used by other parts of...
Maximizing ROI with Permission Email Marketing: Tips and Case Studies
Users are flooded with unlimited emails about offers, advertisements, reward programs, and sweepstakes (million $ ones). The most effective email marketing strategy will fail...
When Looking at Your Email Marketing Metrics, What Are the Most Important Numbers?
Do we need to mention the importance of sending emails? Nonetheless, even if we do, when looking at your email marketing metrics, determine if...
How to build a practical customer journey map for email marketing campaigns: a Step-by-Step Guide
In the past twenty-four months, numerous disruptions in business models, consumer behaviour, and digital transformation have brought significant change to the customer journey map...
5 Best Marketing Automation Platforms in India to grow your business
What is marketing automation? A social selling automation system that uses customer relationship management software to automate the lead generation and sales processes, enhancing...
Why Enterprise Marketing Automation Tools Are the Future
No longer a hype - enterprise marketing automation tools are among the next important thing for marketers. Get your business to stay ahead of...
19 Most Used Marketing Automation Features for your Business in 2024
Marketing Automation was inevitable, and it is just that the last 24 months have accelerated its implementation. With the new learnings, marketers will be...
Boost your B2B Marketing Automation – in 15 steps.
Why are so many B2B organisations using B2B marketing automation software? Because it allows them to track outcomes and develop marketing plans that are...
Crafting a Winning Email Marketing Strategy
Crafting an effective email marketing strategy is essential for driving customer engagement and conversions. This guide covers key tactics, from audience segmentation to content...