The Fall of a Giant: Nike’s $70 Billion Digital Transformation Crisis
In 2020, Nike's ambitious digital transformation under new CEO John Donahoe led to a staggering $70 billion value erosion over nine months, including a...
Marketing Mistake: The Real Cost to Customer Experience
In the fast-paced digital world, even minor marketing mistakes can have devastating consequences, causing significant damage to both customer experience and brand equity. Whether...
Decoding Slang for Instagram: A Journey Through Modern Lingo and Connections
Chapter 1: The Mystery of Slang for Instagram It was a typical Friday evening, and the city lights began to twinkle as the sun...
AI in Customer Experience: Redefining the Future of Customer Engagement
Picture this: You’re hunting for the perfect gift on an e-commerce website. As you type, the search bar accurately predicts your needs and offers...
The Dawn of AI-Powered Search: How We’re Changing the Way We Find Information
Thanks to the advent of AI-powered search, the way we search for information online is rapidly evolving. This intelligent approach anticipates our needs, understands...
Unleashing the Power of Customer Experience Journey Maps: A Guide to Exceptional Customer Satisfaction
A journey map can help you identify specific areas for improvement, enhance customer experiences by addressing pain points, and foster customer loyalty by allowing...
How AI and psychological ownership are co-creating our future
The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing our actions, identities, and sense of...
Navigating the Long Game: How Long Term Innovation Wins Over Short Term Gains
Introduction It is true that “Long Term Innovation is saying no to 1000 things.” You can’t achieve digital transformation and innovation by asking customers...
The application of Machine Learning in Marketing Research is Transformative
In today’s data-rich environment, consumers leave behind a digital trail wherever they venture, offering a treasure trove of insights into their desires and motivations....
Revolutionising Urban Planning with AI: A Blueprint for Smart Cities
56% of the world’s population lives in cities, which consume ⅔ of the world’s energy and contribute over 70% of greenhouse gas emissions. As...
Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability
In a pioneering move, the Government of Dubai has introduced stringent regulations and license norms for social media influencers. This reflects the city’s commitment...