In the past twenty-four months, numerous disruptions in business models, consumer behaviour, and digital transformation have brought significant change to the customer journey map in the context of a growing enterprise. Customers are reconsidering their allegiance to a favoured company.…
What is marketing automation? A social selling automation system that uses customer relationship management software to automate the…
No longer a hype – enterprise marketing automation tools are among the next important thing for marketers. Get…
Marketing Automation was inevitable, and it is just that the last 24 months have accelerated its implementation. With…
One of the best Burger King Ads we saw in 2020 was the legendary ‘mouldy burger’ campaign. In…
Crafting an effective email marketing strategy is essential for driving customer engagement and conversions. This guide covers key…
Historically, marketers have reserved social media for B2C interactions, where brands can engage directly with consumers. However, the…
Those who follow fintech closely will be aware that, outside of the fantasy world of crypto and non-fungible…
