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Application of Machine Learning in Marketing Research

The application of Machine Learning in Marketing Research is Transformative

In today’s data-rich environment, consumers leave behind a digital trail wherever they venture, offering a treasure trove of insights into…

Revolutionising Urban Planning with AI: A Blueprint for Smart Cities

56% of the world’s population lives in cities, which consume ⅔ of the world’s energy and contribute over 70% of…

Dubai’s AI-Influencer Monitoring System: Driving Digital Accountability

In a pioneering move, the Government of Dubai has introduced stringent regulations and license norms for social media influencers. This…

How AI and psychological ownership are co-creating our future

The rise of artificial intelligence (AI) challenges our understanding of ownership. Traditionally, “mine-ness” stemmed from physical possessions, influencing our actions,…


Artificial Intelligence, Machine Learning

Artificial intelligence and Machine Learning are revolutionizing the business landscape. More than a technical solution, it is a Business enabler. Sharing the ways and means for incorporating the new tech into your business landscape to ensure KPIs are met, and business is benefitted.


DIGITAL TRANSFORMATION AND AI

Recent news and views across trending topics of Digital Transformation, Artificial Intelligence, and Business

MARTECH STORIES

AI-driven luxury fashion trends display at London Fashion Week

AI in Luxury Fashion: Revolutionising Personalisation and Trend Anticipation

Explore the transformative role of AI in luxury fashion, enhancing trend anticipation and personalization. Discover how technology redefines shopping experiences and customer engagement in the luxury sector.
In-Depth Analysis of the UAE’s Artificial Intelligence Strategy

In-Depth Analysis of the UAE’s Artificial Intelligence Strategy

Explore the UAE’s pioneering Artificial Intelligence Strategy in this in-depth analysis. Discover how the UAE AI integration is shaping sectors like healthcare, transportation, and government services, and how it compares with global AI strategies like those of India and the US.
FMCG Brands Digital Transformation

Expanding Horizons: FMCG Brands Digital Transformation in the Age of Agility and Innovation

Explore how FMCG brands digital transformation, embrace D2C, Mar-Tech, AI. Discover the D-SCORE framework for agility and innovation
Robo Advisory in India

Robo advisory in India: The Next Frontier for Scaling Businesses

6 reasons why Robo Advisory in India is scaling to new heights. Brands like Betterment, Wealthfront are soaring in profits offering robo advisors
Mapping Email Mapping Customer Journey

How to build a practical customer journey map for email marketing campaigns: a Step-by-Step Guide

Create Customer Journey Maps for your Email Marketing like Apple, Pharm Easy, Max and top companies across the world. A step-by-step guide
Enterprise Marketing Automation

Why Enterprise Marketing Automation Tools are the Future of Your Business

Only Enterprise Marketing Automation Tools allow marketers to measure and optimize customer engagement. Review six top enterprise automation tools.